Long time client Tangent Products, maker of some of the most widely used parts on the BMX circuit, was in need of change. They felt the buzz of the sport was flat and it was the perfect time to take advantage and launch something that would ignite the industry.

They asked us to develop a website that took in all things that represent the Tangent brand in a way that the sport would be open to and excited about. Being that the brand consist of cutting edge graphics, unique personalities, and popular products we knew the website had to be special.

So we went to work and pulled in twitter feeds from the brands sponsored riders, custom designed each team members profiles, shot unique product photography, created a design interface that is right inline with the other branding materials we have developed, and provided them with an easy to update CSS site with a simple content management system so they can keep everything fresh and let fans and customers know whats new with Tangent.

Huge feedback and great success... marketing, brand strategy, and brand design at its finest.