Our friends at Speed Raceway (an indoor karting company in Denver, Colorado) brought us in to be their branding and advertising agency on record. Our first and most important task was to design their logo and corporate branding image.

The logo had to portray "Speed" but we couldn't get caught up in trendy design concepts. The brand identity had to stand the test of time so we created a logo set that included all the necessary elements including a vertical logo design treatment, horizontal logo design treatment, logo icon design, and a custom type treatment.