As we all know... finances can be difficult. Nerad + Deppe Wealth Management out of San Diego came to us and asked us to be their branding agency and to help them develop their brand from strategy to identity.

Being that they are in a market saturated with shapes and shades of green and blue, we knew right away that we wanted to do something different. We took on each phase our our brand2build method and examined all identity possibilities.

Since Nerad + Deppe over a different type of solution to their client and make moves and shake things up more frequently than the standard money advisor, we wanted to portray that in their new branding image and logo design.

Strategy is the most important part of their offerings so we took that idea and developed a brand icon logo mark that represents this. The knight in the game of chess is the most dynamic, engaging, and long lasting piece and it was the perfect mark to use for the brand identity.

The icon along with our custom type treatment provides a brand identity that is memorable, timeless, and stands out in their demographic.