|
Matt Faulk |
Dave Tidler |
Tarik Assagai |
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Liquid Love |
Gus |
White Fish |
iHook is a brand design and advertising agency located in San Diego, CA that believes achieving results requires the perfect blend of trendy and traditional methods. We’re an independently owned, ideas-led creative resource that helps our clients clarify meaning and build brand awareness.
When you work with us we become the guardian of your brand-treating it as our own. We take your challenges seriously and our passion for brand representation is exemplified in everything we do. We’re not just graphic designers, web developers, branding gurus, and advertising specialists; we’re also decision makers, analyst, strategist, and managers. We dream about solving branding problems and like to think of ourselves as visionary superstars.
As a company we design, develop, and produce brand identities, brand strategies, brand environments, and rich media websites. Our work tells a story and fills the gap between our clients and their customers. How do we do this? We do so with a proven process and never settle for “just good enough”. We insist on creating work that sparks emotions and creatively communicates while never loosing sight of the fact that the best brands are built on simple ideas.
What is a brand? A brand is the promise, the idea, and the expectations that dwell in the customer’s mind about a product, service, or company. Brands are what you fall in love with, trust, and believe in. It’s the reason people prefer Coke to Shasta, FedEx to On-Track, or Nike to L.A. Gear.
A brand is not what "YOU" say it is... It's what "THEY" say it is... This is where we come into play... We turn companies into "BRANDS" by creating unqiue experiences at every touch point that leave lasting impressions that engage, influence, and inspire.
|
Matt Faulk |
Dave Tidler |
Tarik Assagai |
|
Liquid Love |
Gus |
White Fish |
The best identities require strategy. The best identities advance a brand.
Brand strategy builds around a central idea in which brand behavior, actions, and communications are aligned. It answers questions, clarifies goals, and optimizes brand functionality. A good brand strategy is different, powerful, and deflects your competition. We help companies develop platforms that begin with an idea and are driven by the principles of simplicity and differentiation.
Brand identity is the visual and verbal expression of a brand. We design and develop brand awareness and recognition though a visual identity system that is easy to remember and immediately recognizable. Our design systems portray personality and ignite an emotional response at every brand touch point.
In the past, launching a website was all that was necessary to make an impact in the digital world. Now… it simply doesn’t cut it. With the impact of social networks, viral marketing, search engine optimization, blogs, mobile media, and you tube, brand awareness in the digital world is as important as ever.
From storefront to showroom, display signage to office space, we seize every chance to manage the experience and the expectations of the customer by branding our clients environments. The impressions and opportunities that arise from properly designed spaces that are memorable and unique can turn a customer into a brand enthusiast.