BRANDING AGENCY VISITS POLE POSITION RACEWAY FOR BRAND EXPANSION
"We're so excited for the success Pole Position Raceway has achieved,” said Matt Faulk, iHook Creative founder and art director. “We're so happy that the branding materials and positioning we developed have been such a success.”
We've posted a video of our Operations Director, Dave Tidler, doin' work on the track at the location in Corona. Check it out... Enjoy the music and go Dave go... ;)
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TANGENT BRAND PRODUCTS LAUNCHES NEW WEBSITE DESIGN
San Diego, CA – November 25, 2009 – Tangent Products, maker of some of the most widely used parts on the BMX circuit, announced that its website www.tangentproducts.com, has been completely redesigned to reflect the company’s brand image with a new look, new navigation, and new information.
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FORTUNE ONLINE ARTICLE ON BRANDING AND WHAT'S IN A LOGO
Fortune has posted an article on CNN Money that discusses the importance of rebranding and what's in a logo design. The article goes into detail about the process, thoughts, and history of each companies corporate image and why the change to their logo design was necessary.
According to the article, "It can invigorate a company's image or squander its brand equity." The logos have been evaluated by industry experts and they discuss why dramatic transformations have or haven't paid off...
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IHOOK CREATIVE HEADS TO THE BEACH AND LAUNCHES NEW WEBSITE
Carlsbad – July 24, 2009 – San Diego-based iHook Creative has moved its offices and launched a brand new look with a redesigned website.
iHook calls Encinitas their new home with the office overlooking Moonlight Beach. To accompany the new address iHook felt a new website was in need as well, describing the refreshed website as “on point”.
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